“Apple” market research in Canada

“Apple” market research in Canada

“Apple” market research in Canada Project Brief   A Japanese apple producer has been exporting their product to the Canadian market since 2018. However, after selling the apples for two seasons, the wholesaler suddenly stopped importing the apples. Sales were not...
“Rice” marketing research in Canada

“Rice” marketing research in Canada

“Rice” marketing research in Canada Project Brief   A Japanese local government was promoting one of their major farming products, “Japanese Rice”, to expand to North American markets. However, due to Covid travel restrictions, government staff were unable to...
“Wagyu Beef” market research in Canada

“Wagyu Beef” market research in Canada

“Wagyu Beef” market research in Canada Project Brief   A Japanese local government was encouraging their local Wagyu beef industry to export their products to North America. The region established a special Wagyu brand called “Iwate full-blood Wagyu”. As part of...
Creating Japanese sweet potato marketing materials

Creating Japanese sweet potato marketing materials

Creating Japanese sweet potato marketing materials Project Brief   A Japanese sweet potato farmer was trying to export their product to North American and they required promotional materials in English. Approach   First, we learned about their product to...